When you have decided to start a podcast for your business, remember, it should be an extension of your brand, not a replacement of your brand.
When starting a podcast for your business you should always start with a concept, topic or niche. What is your podcast going to be about? Will it be about the product and services that you offer or will it be a topic that is related to your offerings for your target market audience and/or help to solve their pain points.
Allow your creativity and personality to shine through. Make sure if you have guests that they too are good for your business brand – remember, “your brand is your bond and your bond is your brand!”
Tone of the Show
What is the tone of your show, will it be professional and serious or will it be light hearted and fun. Whichever tone it takes, make sure that it presents your business in a positive light – “shine online” and the guests you choose should also fit the tone of your show.
Focus on Content
Your podcast should provide to your listeners content that is of value and you shouldn’t use your show as an advertisement. The podcast is about your audience not your ego so use it to improve your relationship with your clients, customers and listeners.
What is going to motivate you to start a podcast? Yes, it can be about making money, but that should not be the main reason to start. You want to grow your audience, drive traffic to your blog, website or brick and mortar store. You want people to know, like and trust you so that you can increase your bottom line.
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