In this episode of Blog Your Way to a Business Profit Podcast, I give you 3 benefits of a business blog and why a blog is better than a simple website.
The #1 question I get from business owners is, why do I need a blog? “We have a website and we also post on Facebook, Twitter and the Gram.” Yes, however, a website is static – the information rarely changes therefore, you are not rising up in the search engines that the Google bots use to answer questions, and you should never build a business on a FREE platform, ie Facebook, Twitter and the Gram.
Blogging is a marketing tactic that uses blog posts or articles to get your business more online visibility. A business blog is another marketing channel like social media, direct mail, and email marketing which all helps support business growth. However, with a blog, you own it and you can promote it to your readers using a newsletter and you have control over the distribution as opposed to the algorithms used on Facebook.
If prospective customers find answers to their common questions via blog posts written by people at your company, they’re much more likely to trust and view you as an expert even before they were interested in purchasing a product or service from you.
However, the best benefit of starting a business blog is that blog posts are ranking in search engines which means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.
Your return on investment (ROI) is therefore, much higher than Facebook or Twitter posts.
If you’d like to learn more about the long-term impact of blogging and how to reap even more benefits from creating a business blog, send an email to firstname.lastname@example.org to request a Complimentary 30-minute Discovery Call.
Take a listen to the entire episode, leave a review and then head over to the Traffic Jam Weekend Linky Party to spend some of your holiday time reading and sharing a few posts this weekend.
WELCOME TO TRAFFIC JAM WEEKEND
LINKY PARTY #234
Show us your old posts and more on Traffic Jam Weekend!
Come on in to link up, share, and learn something with us.
The bloggers bringing this fabulous party to you:
Our two guest co-hosts:
Antionette at DelBlogger
These are the featured posts from Traffic Jam Weekend #233…
Lisa chose Apple Pie Bundt Cake from Cindy’s On-line Recipe Box. “What a great combo – apple pie in a bundt cake pan. Will be perfect for our Memorial Day family gathering that I need to bring a dessert for.”
Michelle chose Meatless Monday: Spicy, Raw Tomato, Red Pepper and Avocado Soup from Urban Naturale. “I am in the process of transitioning to a plant-based diet, and this sounds delicious!”
Kimberly chose Dollar Store Bin and Basket Hacks from Chas’ Crazy Creations. “Thank you for the pillowcase idea for bins, Chas. I have several from Dollar Tree and wanted to spruce them up!”
Deja chose Post-Pandemic Travel Bucket List from Midsummer Life Dream. “Loved this post pandemic travel roundup. I’m definitely adding a few of these places to my list!”
Sonni chose Group Activity for Introverts from Momfever. “LOL! Thanks for the laugh. Best of luck with sign ups!”
Evelyn chose Magical Memories from You Are Unique. “Memories and Grandmothers are both magical and play an important role in our lives.”
Antionette chose Like a Natural Woman: Tips For Living A Naturally Healthy Lifestyle from Urban Naturale. “Although the comments were closed on this post, its content on health and wellness is still very timely.”
The post with the most views was Folding Towels to Display (Just Like the Store) from Heritage Home Ec.
Just a few rules for the party…
- Grab a Traffic Jam Weekend button below for your site
- Link up as many of your old posts as you like below
- Take some time and visit the other posts
- Create some traffic jam for the hosts of this party
- Share this party on social media with the hashtag #trafficjamweekend