How to Conquer Content Inconsistency with Your Blog

Hello, how are you doing today? What’s the weather like in your neck of the woods?

Here in Smyrna, Delaware we got a nice snow covering, just a few inches as best, but further north in Pennsylvania they were hit hard and are still digging out.

If you are stuck indoors, which for most of us have been since last March due to the COVID-19 pandemic, but if you are working at home and are having difficulty being consistent with your posts; I invite you to take a listen to Episode #38 of Blog Your Way to a Business Profit. In this show I shared a few ideas on how to conquer content inconsistency with your blog which may help you.

If you begin to slide down the slippery slope of inconsistency, it may be hard to climb back up and then you may forget to post all together…and that is not a good thing.

The art of creating new content is based upon coming up with new ideas, which I had covered in a previous episodes in Season #2. So now it’s just a matter of taking a few of those ideas and then thinking how you can use them to create consistent content topics for your audience.

How to Conquer Content Inconsistency with Your Blog

1. Start small – begin with a few blog posts, perhaps information from your website or from industry newsletters and websites and adding a spin or your opinion on each.  Most business owners have products and services that they want to feature on a regular basis, so use those products and services as the foundation to write content and a weekly post is better than no posts weekly.
2. Set a Schedule – yes, I know you are busy, as we all are, but are you too busy to build a bigger audience that will increase your sales and leads?  After all, anything worth doing is worth doing…or something like that.  Anywho, is there an hour or two per week that you can devote to writing a simple blog post?  Can you give us an hour of television time or wake up an hour earlier on the weekend? Put down the Smartphone and stay off of social media…schedule it, put it on your calendar so that no one else books that time, set a reminder with your AI device and soon it will become a natural routine.
3. Delegate – do you have a staff member, client or customer that would be willing to write a testimony, or do a product review?  Can you hire a VA or intern to write blog posts?  Perhaps reaching out to marketing influencers such as myself, offering a free product or service in exchange for a review would be a win-win.
4. Determine Your ROI – what is your game plan, what do you want to get out of your blog post – what is your return on investment of time – that may be a bigger determining and motivating factor if your decide that you want more sales, more eyes on your products, more leads, more foot traffic – why did you start the business or blog in the first place?
5. Automate – remember, it’s never one and done and you should re-purpose your previously written content by scheduling it to post again.  Use PromoRepublic, Meet Edgar, Buffer or Hootsuite to reshare the content, change up the images or update content. You may be surprised that you don’t need to do much extra work.

Now go back and listen to the last two episodes of Season 2 for some blog post content ideas then use a calendar to jot down a few each week and you will have enough content for the next 6 months or more.

If you need to chat about your business blog, make sure to send an email to [email protected] to schedule a 15-minute complimentary Discovery Call or order a copy of the Basic Blogging Tips for Beginners book.

As I previously announced, I launched a new Build a Blog virtual course so if you are interested, please click this link to enroll or share it with someone that you know.

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