As we speed ahead into a new year, 2019, many small business owners and entrepreneurs are still struggling to reach and actively engage with their target market audience.
Oftentimes, they think that by simply posting content onto their social media platforms, the masses will come and buy whatever they are offering. However, most of us know, that is not the case.
The art of persuasion is just that, an art, and you have to learn the techniques of reaching others in order to be successful and believe it or not, the most effective way in connecting is with emotions. People make purchases and decisions based upon how they feel or how you make them feel, so this evening we are going to talk about that as well as how to persuade others without ever having to manipulate them.
Known by audiences and fans as Mr. Persuasion, Jeff Tippett is a subject matter expert in persuasive communications. He helps people increase their effectiveness, gives them powerful tools for attaining goals and dreams, and helps them positively impact their organization—all as they learn techniques for communicating persuasively with others.
When results mattered most, renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation have trusted Jeff to develop and implement communications plans to persuade elected officials, the media, and the general public. And as an expert on persuasive communications, Jeff continues to deliver results for influential clients.
Other industry experts have validated Jeff’s work through numerous awards including the prestigious The American Advertising Awards.
Jeff has impacted thousands of lives through over 500 presentations including keynotes and seminars. Others feature Jeff’s expertise in persuasive communications through articles, podcasts, and blogs.
Jeff’s first book, Pixels Are the New Ink: 3 Steps to Digital Domination In Your Industry is available on Amazon.
Click this link to listen to the entire interview with Jeff.