Did you know that the promotion of a podcast takes more time and effort than publishing it?
As you know, there are several steps that you must take to prepare for a show, whether it’s a solo show with just you and a mic, or if you have guests or co-hosts. There are however, even more steps you need to take after you publish a podcast episode. In today’s blog post, I am sharing a few of them from Episode #347 of the Delaware Blogger Podcast.
1. Promote your episode:
After you’ve published your episode, it’s time to get the word out. Share it on social media, email your list, post it on your website and/or send the link with description in a newsletter. Remember, you don’t have to be on all social media platforms, but you need to share it on the sites and platforms that you are most active and where your listeners are most likely to be.
2. Create a blog post:
Create a blog post to accompany each episode. This will help you to get more eyes on your episode and drive more traffic to your website. I always repurpose my interviews and solo shows here on DelBlogger the week after publishing and then I repurpose it by adding them to my Promo Republic planner to republish every 21 days.
Remember, it’s never one and done!
3. Submit to podcast directories:
If your hosting provider does not do it, you will need to submit your RSS Feed to podcast directories like iTunes, Stitcher, iHeart Radio and Google Play. This will help you reach a wider audience and do not overlook the smaller directories as well and don’t forget to share on Amazon Audible and TikTok too if you have an account there.
4. Create a transcript:
Create a transcript of your episode and post it on your website or blog. This will help with SEO and make your episode more accessible to people with hearing impairments. You do not have to post the transcript verbatim, but you should have some written words with backlinks in an article or blog post.
5. Share in podcasting groups:
Join and stay active in various podcasting groups on social media including LinkedIn so that you can contribute to the conversation and learn as well. Your input may help others, so if asked, you can share the link to an individual episode or you can email the url to your full directory so that they can listen to other shows. Sharing in podcasting groups will help you get more exposure and build relationships with other podcasters.
6. Follow up with guests:
If you had a guest on your episode, follow up with them and thank them for their time. This will help you build relationships and it will help you get more guests in the future. Don’t forget to ask your guests to share the show as well.
7. Be a Guest on other shows
Seek opportunities to be a guest on other podcast shows, this will help to grow and expand your listening audience. You will find many opportunities if you are an active member of a podcast community or group which is another reason to join them.
8. Analyze your stats:
Analyze your stats to see how your episode is performing. This will help you understand what’s working and what’s not so you can make improvements. Hosting platforms such as Buzzsprout provides you with stats which helps you with knowing or which episodes are resonating with your listeners.
9. Create visuals
Create mini videos, memes and audiograms to stop the scrolling on social media with visuals.
So if you have taken any of these steps in the promotion of your podcast, please leave a comment and if you have implemented other steps, please share as “sharing is caring” and I love to learn!
I also invite you to send an email to firstname.lastname@example.org to schedule a 15-Minute Complimentary Discovery Call or enroll in the 5-week podcast coaching sessions for podcasting production.
If you want additional podcasting pointers, check out a few other episodes and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises