I recently read an article entitled “Why Every Podcaster Should Consider Live Shows” and I have to agree! Here is what the author, Robin Kinnie had to say:
Live Shows are a great way to connect with your audience.
In the age of social media, we are able to connect with anyone worldwide. However, there’s nothing like meeting face-to-face. This gives loyal listeners the opportunity to meet you and gives you the opportunity to learn more about your listeners.
Live shows can help monetize your podcast.
Besides being able to meet your audience in person, live shows can generate money to support the production of your podcast. You can charge a nominal fee to cover overhead like event space. Ideally, remaining funds can go towards items such as equipment upgrades and monthly RSS feed fees.
Live shows can promote shopping local.
Events such as Small Business Saturday (presented by American Express) and the resurgence of entrepreneurship have made it cool to support small businesses in our communities. This is ideal for podcasters looking for a space to host a live event. That coffee shop that you frequent may be the perfect location to host your event. More importantly, the coffee shop owner will probably welcome the traffic and publicity. You can take it one step further by offering a small discount to your listeners (with permission from the owner, of course). It’s a win-win for you and the small business.
Opportunity to share podcast on YouTube
Since traditional podcasts are audio-based, live shows can be recorded and shared as “special edition” videos for YouTube. By recording the live show, you extend the shelf life of the event. You can also use the recording as a tool for prospective advertisers and sponsors. Bonus: edit the video into short clips and use on social media for promo.
What do you think, would you promote your podcast via live video? Please send an email to [email protected]
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