182: Power of Podcasting Part 1 – #182

Power of Podcasting – Part 1

Smart money is moving towards podcasting
AI & WiFi technology makes it easier
Normalized and mainstream
Not a fad nor the future
Demographics has changed
More big brands, like Bank of America are using podcasts to get their message directly to customers
It’s not too late to start a podcast
Push -vs- Pull Marketing
Intimate and involved
Record anywhere on a large, free stage
Listen anywhere – complete control
100% open rate -vs- email/newsletters
Connect with clients on their commute or cleaning
multitask and binge consume
Revenue expected to increase to $1B by 2021

Listen to learn more about the power of podcasting as presented at BloggerWeek in Washington, DC on the blog at https://delblogger.com

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