10 Basic Blogging Tips

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First Impression is the Last Impression

If your blog doesn’t have decent layout and your readers are finding it hard to read your actual content, you need to fix it . It’s your blog design which is first viewed by your blog readers and if they don’t like it, they will simply close it and move on.

2. Content Quality

You content’s quality matters a great deal. If it’s really good, it will motivate your blog readers to visit your blog again and again to read your latest blogging tips and keep up with your posts. Relevant and interesting images and videos makes your posts more interesting.

No one wants to read a long wordy blog post without a single image. Also, proofread for grammatical and sentence related errors and create an eye catching title for all your blog posts.

 

FYI – Blog posts with eye catching headlines get better CTR (Click through Rate) in search engine results and other places of listings.

3. Write Guest Posts for Other Blogs

This is one that I personally need to do as I accept many guest posts, however, have never written one for any other blogger.

Write guest posts for other blogs in your targeted niche is one of the best things you could do to become a successful blogger. Make a list of most popular blogs in your niche and approach them with high quality guest posts.

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4. Reply to Comments

You should reply to comments coming on your blog posts. If you are not replying comments, don’t expect lots of comments on your blog posts from genuine blog readers. Check your guest posts on regular basis and reply to incoming comments. Before commenting you should set an avatar with your picture on Gravatar.com.

 

5. Learn the Basics of SEO

You should start learning the basics of SEO. It will be your SEO skills that will take you from being an average blogger to a successful blogger. Use targeted keywords in your blog post URL, Title, meta tags, as an alternative text with images, heading tags and few times in your actual blog content. You should interlink your blog posts where they make sense.

Link to trusted websites to give additional information about a topic to your blog readers.

6. Link Building Activities

Guest blogging on other blogs will help you get some high quality backlinks for your blog from popular blogs in your niche. You cannot get much traffic to your blog without link building activities if you are blogging about a competitive niche.

7. Have a Strong Presence on Social Media Networks

You need to make sure your blog has a strong presence on Social Media networks like Facebook, Google+, Instagram, Pinterest and Twitter.  However, you don’t need to be on all platforms, choose 2 and master them!

8. Improve Speed of Your Blog

You need to look at all possible ways to improve the speed of your blog. If you are adding images, you should optimize their sizes before uploading on your blog. You should enter cleaned HTML into your blog posts.

 

9. Improve Engagement on Your Blog

You should write engaging content on your blog. You should give a personal touch to your blog posts. You should ask questions; take advice and feedback from your blog readers. CommentLuv plugin to encourage visitors to leave comments and interact with one another.

 

10. Monetize Your Blog

If one of your primary goals behind blogging is earning cash, you should start monetizing your blog once you start seeing some traffic on it. No doubt there are hundreds or even thousands of websites claiming to help you make money from your blog, but don’t believe all of them, ask other bloggers who are more than willing to share their success stories.

Do you have any other tips to share?

AARP Fraud Watch Network & 55+ Expo in Dover

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As a volunteer for AARPDE I had an opportunity to provide social media coverage for the 55+ Expo held at Dover Downs Hotel and Casino on April 18th.

Hubby and I had previously attended a 55+ Expo which is now in it’s 17th year but it seems as though this year it was much more well attended.

 

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The 55+ Expo is sponsored by the Central Delaware Chamber of Commerce and there were many vendors representing numerous services throughout the state.  However, because AARPDE was  a Gold Sponsor and I am an AARP member volunteer, I focused solely on our participation, however, I am sure you can read more about the day in the local news.

I did take several pictures of other volunteers and attendees which can be seen on the AARPDE Facebook page, but the highlight of the day was a “Fireside Chat” with speaker, Gina Schoenberg, who was representing the Delaware Department of Justice and she spoke about the many scams that seniors as well as others should be made aware of.

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If you or someone you know had been scammed or had been the victim of fraud, this was the place to be.   Gina Schoenberg, deputy attorney general for the Delaware Department of Justices spoke about various Scam Alerts including, IRS Scams; Internet Opt-In Scams; Telephone Scams; Identity Theft;  Debit and Credit Card Scams.

 

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Gina, is the chair of the Senior Protection Initiative and they lead the efforts to work with law enforcement and state agencies serving older Delawareans of which many were in attendance.  Her main goal is to prevent fraud through community outreach and consumer education.

 

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There were several poignant statements and eye opening questions from the audience which I also live streamed but if you want to learn more, head over to the AARP Fraud Watch Network 

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Delaware recently ranked #4 among all states for number of identity theft complaints; and ranked #8 for general fraud complaints so this “Fireside Chat” was definitely needed.  If you are a member of a church or organization that would like to have Gina present at a program, please contact her directly at Gina.Schoenberg@state.de.us or reach out to AARPDE.

 

Let’s Chat > Have you or someone you know been a victim of fraud?

 

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Student Loans & Credit Card Debt Reductions

 

On Monday, hubby and I attended Malik’s Talent Show at Bowie State University as he kicked off his campaign run for “Mr. Bowie State University”.  We had also been there just a few days earlier for his Omega Psi Phi Fraternity Probate Show.  As I stood outdoors in the cold watching my “bald head” son step, it took me back to the day he was born on 2/1/96, however, he came into this world with a full head of hair.

 

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If Malik is fortunate enough to win the title of Mr. Bowie State University, one of the many benefits will be free tuition for a year, which would be a great relief to his father and myself.  From the time of his birth to the day he received his acceptance letter to Bowie State University we always knew that there would be college expenses, however, we never totally prepared for when that day actually came.

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As a parent of a student in college, I know how important it is to find ways in which to reduce some of that debt especially when he’s not getting a full ride scholarship and Nationwide Debt Reduction Services is just one of those ways in which could have helped.

 

 

The Nationwide Debt Reduction Services Scholarship was created to help students avoid racking up massive amounts of debt in order to obtain their desired degree. All high school seniors who have been selected to attend a college or university and current college students are encouraged to apply. To enter for a chance to receive this $1000 scholarship you just have to write a short 500-word essay.

 

High School students interested in applying for the $1000 Nationwide Debt Reduction Services Scholarship are required to write a 500-word essay on the following topic: “What is one money tip that you learned that you feel will help you become financially stable after graduation”?

 

 

However, what if you don’t have college debt, yet find yourself with excess credit card debt, you can also use the services of Nationwide Debt Reduction Services as well.

 

 

Are you struggling with credit card debt?

 

You are not alone. Millions of Americans are dealing with high credit card interest rates, unstable employment and fear of the unknown. It is best to know your options as you focus on resolving your credit card problems.

 

According to a 2017 NerdWallet Credit Card Debt Study; Americans’ credit card balances continue to climb, many blame their own debt on unnecessary spending. That’s actually good news: It means they can take steps to stop buying, pay down their balances and cut their interest costs.

 

So if you are ready to get started, click this link to get started with Nationwide Debt Reduction Services where you will have an opportunity to work with a trained debt relief expert who will give you a free, no-obligation consultation. Their team can help you review your debt situation to see if you qualify for debt relief.  

Don’t wait – get started today!

Making Casual Business Videos on a Dime

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 Making Casual Business Videos on a Dime

By Christine H.

 

It might seem like a contradiction in terms to talk about a DIY corporate video. After all, shouldn’t we listen to the adage “you have to spend money to make money” on some things? Of course! When it comes to making a polished, sleek video about your business, you should hire a pro–someone to make the production value big and beautiful.

 

However, with the rise of YouTube, social media, and video marketing, not every single video that you put it out needs to be worthy of screening during the Super Bowl. Video is a great way to get more eyes on your content. It could be a way to expand your social media marketing on Facebook and Instagram. It might be a casual series that you set up in your office to help your followers better utilize your service or product. For example, if you sold crafting supplies, you might have a series where you show how to make something new each month. You might use video content as a fun way to introduce the team in a dental office, or as a temporary effort to promote an upcoming event.

 

In any case, it’s easier than ever to make worthwhile video content for your business. Here are some tips to elevate it from a home video into something more hip and snappy:

Pick a Consistent Place

 

The background for your video can make or break the attempt. This is especially important to think through thoroughly if you plan on making regular video content. Having a consistent backdrop will bring everything together. So, what should you choose for your background? Well, the simplest and safest answer is a blank wall. Avoid pictures in the background, or any awkward variances. But remember that a textured or colored background can work to your advantage. Just remember if you use a blank wall to manage the shadow.

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If you have a camera with good depth of field control, you might want to get adventurous with your background. Depth of field will ensure that the foreground is in sharp focus while everything in the background is blurred into an indistinguishable scene. All the same, you’ll want to carefully choose your background, like selecting a good-looking lobby or a good view of your busy beehive of workers.

 

One more note: it’s great to have that place be a consistent area, especially if you’re doing a series. That’s why it can be really nice to have an out-of-the-way place. (That’s also great for managing sound, by the way.) So, think about having, say, a garage or warehouse corner where you can be alone, and which you’ve set up to be a multi-purpose area.

 

Easy Lighting Tweaks

 

The first thing that any professional photographer or videographer does is ensure good lighting… and there’s a reason for that. Most of the time, effective lighting can be immediately achieved by balancing lighting from two or more sources. This prevents harsh shadows. Diffused light will reduce shadows and give you consistent illumination. In order to achieve this, you can get a reflector, or a softbox, neither of which is very expensive. Don’t forget about magic hour (twilight), or the blessing of a cloudy day. Both grant nicely diffused natural light, if you can get the timing right. However, again, if you’re planning a series, you might be better off with lighting that you can control easier than the weather in order to get a consistent look.

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Prioritize Sound Quality

 

Did you know that in almost every study that’s been done, audiences are more picky about their sound quality than they are about the image? If the sound is tinny, patchy, or echoing, it can be wildly distracting. However, it’s a commonly neglected aspect of casual videography. Invest in a good-quality mic, like this one, instead of just utilizing the one on your phone.

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Find a Comfortable Spokesperson

 

When you’re looking for your spokesperson, you’ll probably find that it’s harder than you’d initially thought. Some of us freeze up in front of a camera. Others can’t stay focused. So, if you were thinking that it’d be great to get the boss’ face on there, but they’re woefully stiff on-camera, be flexible! Find someone in your office who can be at ease in front of the camera.

 

You can help with this, too. Flatter them, joke with them, and laugh at your mistakes. When you’re having fun in front of the lens, it will be a much more fun video to watch!

 

Post-Production on a Dime

 

Post production is an area where you’re going to have to find a happy medium. You can spend days cutting and re-cutting the video. You can also pay tons of money for programs with features that you don’t even know how to utilize. However, in order to have a casual feel to your videos, you really don’t want to do all that much processing. Cut just enough to keep it clean. Balance the sound, and give a proper amount of time for intro and outro. Often, you can find software that’ll cover the basics within your normal Windows or Apple operating software. You might also look into Adobe’s amateur options or Corel VideoStudio.

 

Keep it Brief

 

Speaking of your intro and outro time, remember to keep any video that you plan to put online brief. It’s amazingly difficult to hold people’s attention for more than a minute. Do a few dry runs, and you’ll learn that you can’t get through all that much text in a minute or less, and you don’t want to sound rushed. Use visual aids when possible, and re-write the script as needed in order to stay concise.

 

Let’s Chat, do you have any tips for creating business videos?

My Son Is My Husband’s Brother!

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omega-psi-phi-logo-shield

 

Congratulations al-Malik Glorian Blake on your induction into

Omega Psi Phi Fraternity, Incorporated

 

 

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You are continuing the legacy of your father Gregory Blake and great, great Uncle Arthur Milburn.

 

 

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Gregory Blake, Spring 1979

We love you very much and wish you many years of happiness and success as you continue on in life as your father’s newest Fraternity Brother!

 

Omega=Psi-Phi-Legacy

 

 

 

 

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Disclosure – this post contains affiliate links to Amazon.com which means, I will make a few cents if you make a purchase, however, it will not add to the cost of your order.

 

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