If you are an entrepreneur thinking about starting a new business, you’re not alone because there are more than 640,000 new businesses being launched in the U.S. each year. Small businesses are the backbone of today’s economy and they need to brand themselves to stand out from the crowd.
The harsh reality is that half of all new businesses last less than five years, which is why it’s smart to fully think through how you plan to succeed in advance rather than winging it after launching the business. What products and services do you need in order to be successful?
The Podcast guest, Travis Rothstein, CEO of ConnecTheDot shared his expertise and offered suggestions on the questions that every entrepreneur should be asking themselves before they launch as well as the best ways to brand the business from the beginning.