Owner, Markevis Gideon has not only worked tirelessly in building and growing his small business, but he is also consistently giving back to communities, not only here in Delaware but also with H.O.P.E. Missions in Ghana.
We purchase, repair and resell computers/phones/tablets with the use of the MOTHERBOARD which is an ambulance converted into a mobile office
Tell us about your business. What inspired you to get into it, what you sell/service you offer, what makes your business stand out and how it impacts you, your community or the environment.
Understanding the need for both individuals and small businesses to have their very own NERD i.T Guy, this business was created to do just that. At age twelve I was given my first computer, which sparked initial interest in the i.T field. Starting in a 2-bedroom apartment to a storefront with two branded vehicles (including the “Motherboard”), we have been able to excel in the market by being a honest company, that help save time, money and ultimately NERD all of your technical needs NOW!
How would you use the FedEx Small Business Grant money to make a significant impact on your business?
Here at NERDiT NOW, we are small but mighty! All grant money awarded will only propel us forward. And you can see how below: Increase our Assets $15,000 Purchase and design a second mobile truck to expand services to residential and corporate clients in Philadelphia. Technicians and staff $10,000 We will onboard 2 new techs to staff our new location & second truck. Increase Brand Awareness With the help of FEDEX print services we will revamp our marketing material & create new signage.
Thank you for supporting fellow NERD & Friend – Have an awesome weekend!
These days when signing onto Facebook, it’s not hard to find your timeline filled with friends or friends of friends ranting about something and asking you “to make it go viral”. Whether it politics, religion or sports, there is always something and oftentimes it is very difficult to get away from the negativity.
Yes, Facebook has been changing the algorithms to make it fun again, however, I often find myself reminding clients that “Your Social Media Brand is Your Bond and You Need to Take It Personally”.
Long gone are the days when you could separate your personal page from your business page because eventually the two will meet. You really don’t want something negative or hateful that you posted on your personal page to collide with your business page which may lead to the lost of current or future clients or other business associates.
I know…we are all entitled to our own opinion on a myriad of topics and there are some that can get our blood boiling. But think about it for a moment; as a consumer would you want to do business with someone who shouted or cursed you simply because of a difference in opinion?
I know that I wouldn’t!
I doubt that Facebook will ever be “fun again”, but remember, your social media brand is your bond, it’s what people think of you regardless of whether or not they personally know you. How do you want people to view you, what impression do you want to leave?
Think before your Tweet, Stop Before You Snap and Pause Before You Post.
Believe it or not, I don’t check in on social media the first thing each day, why because I need to first arm myself with prayer and meditation! Yep, I put on spiritual armor and ask God to guide my tongue and soften my heart so I can forgive those who may try to distract me from my goals.
“Your Social Media Brand is Your Bond – Take it Personally” and don’t give away your power feeding into the negativity of others. I am wishing you all a wonderfully blessed week!
Let’s Chat: Have you stopped following or have unfriended someone because of what they have posted on social media?
I’ve said it before and I’ll say it again – Social Media allows you to reach more people and a wider audience because it’s social and people go to social media platforms to socialize – duh!
Social Media platforms such as Twitter provide a wider audience and trust me, your blog may show up in Google searches but until people actually know about it, you are not likely to get a lot of traffic.
Social Media makes it easier to connect with people, it reaches more people through a chain reaction. An increase in traffic will generate leads and attract you to advertisers.
There are unique ways in which to reach people depending on the Social Media network. People want to connect, people want to share…it’s the new white picket fence.
Twitter is by far the most popular microblogging website
Connect in real time with people you wish you had in High School. Celebrities and followers in the same niche or interest groups. Twitter is another great way to connect with people and share information. It is the perfect platform for sharing links, articles and establishing yourself as an expert. It’s also a great and easy way for others to share your content, reaching more people.
Twitter is by far the most popular microblogging website and it goes hand in hand with other blogging platforms so make sure to have a presence and be active on it.
A blog is a better business card for businesses in promoting their brand!
Blogging for business is not a new concept and for many small businesses, it can be an extremely effective tool to add to their social media footprint. A blog will help establish and/or broaden their brand or position themselves in their area of expertise.
A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates.
Unfortunately, many companies are still not getting the best out of their social media accounts. Yet social media is big business: 74% of all internet users use social networking sites, and for younger adults, the percentage is even larger.
However, marketing on FREE social media platforms is not always FREE nor do you own them. Anytime the creators of Facebook, Twitter, Instagram and other social media platform gurus decide to change the algorithm, privacy settings, advertisement guidelines or timeline promotion, there is nothing you can do except roll with the tide even if it means losing fans and followers.
On the other hand, a blog created and hosted on WordPress, for example, is owned by you and you have total control as to what you want to promote and when you want to promote it. This is your choice, not Mark Zuckerberg. The ultimate benefit of blogging is the opportunity to communicate expertise and establish the business as a reliable resource.
While “Content is King Platform is Queen.”
Creating a platform is about building a social media presence, a stage that can be seen above the crowd. Content is the message, but a platform provides visibility, amplification, and engagement with your targeted audience.
Social media is a great tool for driving traffic to a website, but a blog will do more to build a platform. While there is much debate about the return on investment (ROI) for time spent on social media, the results of blogging are easier to evaluate with Google Analytics.
Google Analytics charts your unique visitors, comments, interactions, time on site and other social media metrics which help businesses learn more about their customer interests and problems that need to be solved. Any owner of a small business could benefit from creating a blog as part of their website or as a stand-alone platform.
When first starting it is important to make friends or engage with bloggers in the same niche if you are looking for partners in promoting your products. You might be interested in reading more about working with bloggers in this post.
There is proof that not only can your blog help promote your business, it can even become an additional source of revenue. Blogs are one of the top online services to influence a purchase. When making overall purchase decisions, consumers rank blogs third behind retail and brand sites.
As a blogger and the content creator of DeDivahDeals.com, which received the 2017 Best Blog Award from NorthDELAWhere Happenings Magazine and in 2013 the Reader’s Choice Best Blog Award from Delaware Today magazine, I have conducted workshops and training programs for many years teaching others how to blog.
In these workshops, I have provided training to over 500 small business owners, entrepreneurs, and solopreneurs, teaching them how to create a business blog, how to use social media to drive traffic as well as ways in which to monetize their blogs.
As a matter of fact, I will be presenting to a small group of business owners at the YWCA in Wilmington on Thursday evening. If you are interested in learning more and would like to engage my services, head over to ABlakeEnterprises.com to learn more.
ACCORDING TO THE CORPORATE-EYE.COM“The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles”
A Blog is a better business card that will broaden the brand and expand their exposure online.
Let’s Chat: Do you enjoy reading business blogs? If so, which one is your favorite?
Using social media for marketing can enable a small business to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.
However, “the goal of social media marketing isn’t to be good at social media; the goal is to be good at business because of social media.”
What is Social Media Marketing?
Social media marketing, or SMM, is marketing using various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Social Media Marketing Starts With a Plan
Create a social media marketing plan and brainstorm about your goals:
What are you hoping to achieve through social media marketing?
Who is your target audience?
Where would your target audience hang out and how would they use social media?
What message do you want to send to your audience with social media marketing?
Social Media Marketing: What Are Your Goals?
Social media marketing can help with these goals in many ways such as:
Increasing website traffic
Raising brand awareness
Creating a brand identity and positive brand association
Improving communication and interaction with key audiences
Marketing with Social Media
Here are some social media marketing tips to keep you on the right track across all your social media campaigns.
Planning – Keyword research and brainstorm content ideas that will interest your target audience.
Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Let your customers wear the crown, provide valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.
Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.
Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. Linking to outside sources improves trust and reliability, and you may even get some links in return.
Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!
Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.
Know Your Social Media Platforms
Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.
Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.
Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+, you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allows you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you’re a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you’re feeling adventurous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen to your fan’s feedback and input, truly putting the social back into social media.
Pinterest’s image based platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes. Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.
Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations make your business appear more credible and reliable for new customers. Also, browse the Questions section of LinkedIn; providing answers help you get established and earns trust.
YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality, those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t underestimate the power of video content!
Location-Based Social Media Tools
Social media platforms like Yelp, Swarm, FourSquare, and Level Up are great for brick and mortar businesses looking to implement marketing social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand so they will have access to providing reviews which could hurt or significantly aid your users.
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overly sales-focused content and your business could get berated by this extremely tech-savvy community.
If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic.
Using social media in marketing does more than improving site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences. Social media is important because your brand doesn’t really exist online if you’re not represented across most if not all social media channels – plus it’s fun!
The information in this blog is provided “AS IS” with no warranties and confers no rights. This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.