Millennials Are Better Than Boomers When It Comes to Health and Wellness

Did you know that the millennial generation’s approach to health and wellness is much better than that of boomers or seniors?

According to statistics the Millennial generation is reaching a tipping point at 84.6 million strong which makes them the largest living generation. And with $1.4 trillion in spending power, they’re just entering their prime consumption years and because of this power, Millennials are on every brands’ radar.
However, they are not consuming information as boomers or seniors have done in the past, like watching television with nonstop commercials. Advertisements for medications, prescription drugs, and treatments every 13 minutes.

Did you know that on average, you can watch television for an hour and within that hour will view approximately 13 minutes of commercials and most of them, depending on the time of day or channel, will be trying to convince you that if you have some sort of medical condition that you need a drug or medication for…and oh by the way….the side effects will cause another medical condition that you will need another med for…it becomes a vicious cycle.
One thing that distinguishes millennials is their concern for health and wellness, even at their relatively young age. The websiteWomen’s Marketing offers ten insights into the Millennial mindset when it comes to healthy living.

Fact #1

With the exception of family, millennials value health above all else. In a recent study, 79% said that family was important in their lives, followed by health and wellness at 53%, friends (39%), spirituality (31%), and work and career (27%).

Fact #2

Nearly half consider healthy eating a lifestyle choice as opposed to a goal-driven diet.

Fact #3

A full 84% exercise at least once per week, and nearly half feel that exercise is their passion.

Fact #4

They are earning less than older generations, but spend more on health and fitness.

Fact #5

They’re more likely to do yoga, meditate, and turn to natural therapies than older generations.

Fact #6

They believe health is the gateway to success—9 in 10 “pursue good health” so they can be successful in other areas of life.

Fact #7

Health and wellness apps are helping to fuel mobile growth and Millennials are fueling the demand for health-related apps.

Fact #8

Millennials share health info with their friends and followers. In fact, 35% share health news through social media and text, and 29% report sharing health info on websites and community boards, and through email.

Fact #9

Health goals are motivated by a desire to live long, healthy lives, to improve the quality of their lives, and to reduce stress and feel happy.

Fact #10

Millennials get their health information from a variety of websites and sources. Top sources include general health sites, social media, magazine websites, fitness sites, and holistic wellness websites.

So marketers from health and wellness to apparel and vitamin supplements have an opportunity to appeal to the millennial consumer by crafting advertising messages that appeal to their core values of good health, family, and physical fitness.

Millennials are one of the most health-focused generations in decades. Whether they’re training to run a marathon, choosing healthy food options at lunch, or making the decision to quit smoking, this generation is paying attention to positive and healthy habits.

Most millennials look at their workplace as an extension of their lives rather than something they just clock into, so it’s natural they would also want to make sure it’s a healthy environment.   Factors that appeal to them, such as exercise rooms or agile or mobile are worthwhile incentives, and not only will the office be a better place to come to each day, it also makes the company more attractive to potential hires.  Agile furniture with movable desks and walls are perks for millennials as opposed to the heavy leather chairs and bulky mahogany desks.

SMLXL

 

More and more successful companies are beginning to implement health and wellness programs that appeal to the Millennial Generation, as well as benefit employees of all ages. But when it comes to making sure a corporate wellness program hits all the right buttons for talented millennials, the workplace should look into making it a healthy environment.

meditation SMLXL

 

Unlike the microwave oven, millennials are not seeking instant gratification when it comes to health and wellness.  Therefore, because many are spending more time in the office now more than ever they want some freedom and flexibility to do more than just sit in a cubicle. Ideally, they want to stay healthy rather than sedentary, and they’d prefer to incorporate mindful living in the workplace.

Because millennials love sharing on Social Media keeps up the competition – using a Fitbit or Smartphone helps to keep them on track.  Water cooler chatter has been replaced with achieving the daily 10,000 steps around the office.  85 percent of millennials have a mobile phone, and 75 percent have at least one social media profile demonstrating the value millennials place on having meaningful interactions with their peers.

With more and more Millennials creating long-term friendships with their colleagues, it’s important for them to integrate parts of their active lifestyle with the social aspect of their job making their approach to health and wellness better than ours.

 

How do you keep your mind and body healthy?

Millennials and Medications

According to statistics, the Millennial generation is reaching a tipping point of 84.6 million which makes them the largest living generation. With $1.4 trillion in spending power, they’re just entering their prime consumption years and because of this power, they are on every major brands’ radar.
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However, because they are not consuming information in the same way as boomers and seniors with nonstop commercials on television they aren’t being bombarded with advertisements for medications, drugs, and treatments for every ailment.

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Millennials get their health information from a variety of websites and sources which include general health sites, social media, magazine websites, fitness sites, and holistic wellness websites.
Marketers from health and wellness to vitamin supplements have an opportunity to appeal to the Millennial consumer by crafting marketing messages that appeal to their core values of good health, family, and physical fitness.
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Guests are Athena Wright and Dr. Matthew Weik of Diamond Sport and Spine Clinic in Wilmington, DE and we talked about why the Millennial generation’s approach to health and wellness is much better than that of the Boomers or Seniors.
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Click the link to hear to entire Podcast.
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Social Media Sunday with the Delaware Blogger on AAU Global Production Media Group #millennials #medications #DelawareBlogger #AAUGlobalProductionMedia

Will You Die in Debt?

Will You Die in Debt?  Let’s get financially fit in February!

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According to CreditCards.com, Americans are more optimistic about getting out of debt during their lifetime.  Millennials feel that they are least likely of dying in debt but seniors feel that they are more likely to die with some debt.

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Today, as we celebrate our son’s 21st birthday,

HAPPY BIRTHDAY al-MALIK GLORIAN BLAKE

I pray that his student loans are paid off far in advance of his retirement because I definitely wouldn’t want to go into mine with that debt.

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student debt

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Seniors who are living on a fixed income feel as though they won’t be able to keep up with inflation with the cost of living outpacing any interest gained in their 401K Retirement Plan or Social Security benefits.

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seniors checking their 401K

You can read the entire post, however, these are a few of the main points:

  • Millennials are the most positive about paying off debt. Nearly 60 percent of younger millennials (ages 18-25) think they can wipe out their debt by age 30. Members of the baby boom and Generation X were more likely to say they would die in debt or pay it off when they’re older than 60.
  • Most people would save the extra money if the debt was erased. Seventy-two percent of debtors said they would save for retirement, an emergency, a new home or college if they no longer owed anything. Retirement (32 percent) was by far the most common answer.
  • Many seniors would splurge. A mere 6 percent of respondents said they would spend their savings on a big-ticket item or a vacation if their debt was erased. However, members of the silent generation (ages 71 and up) said they were more likely to splurge than others.
  • We think we’re better off than those close to us. Forty-eight percent of people who are in debt said they owed less than their close friends and family, and 37 percent said they had about the same. Only 9 percent said they had more.
  • 53 and debt free. The average age people expect to be debt-free has changed little from previous years’ surveys (53 in 2016, 54 in 2015, and 53 in 2014 and 2013).

The scientific survey of 1,000 consumers, including 614 who have debt, was conducted via landline and cellphone Dec. 8-11, 2016.

“I think millennials are going to be very different from their Gen-X and Boomer peers, in the same way, people who went through the Great Depression were different from generations that came before and after them.”

— John Pelletier

Champlain College Center for Financial Literacy

On the blog, I am kicking off the month with the theme Financially Fit in February, and there will be articles with tips on getting your financial house in order.

A few weeks ago, I interviewed Courtney Richardson, The Ivy Investor on Social Media Sunday with the Delaware Blogger Podcast.  We discussed many ways in which to save money and tips on investing even with limited amounts of funds.

I will post highlights of that interview on Monday, but invite you to listen to the Podcast today, then leave a comment as to which ways you found to be useful in saving money.

Social Media Sunday with the Delaware Blogger Podcast

There are also many ways in which to earn some extra money to cut down on your debt and next week I will feature a guest post written by Christine Hill, entitled “8  Hobbies That Will Make You Money”.

Let’s Chat: what are some ways in which you have cut down your debt or eliminated it all together?