What do you like to do while you are cleaning, cooking, commuting or even at the getting your back cracked at the chiropractor? If you are one of the 55% of Americans you probably pop into your earbuds and listen to podcast which is what I was doing last weekend while ironing my clothes!
Hello and welcome to episode #324 of the Delaware Blogger Podcast where I host this show every Saturday at 10 AM, bringing you podcasting tips, tricks and hacks to help you with your podcast, if you are a newbie or a vet or are still on the fence in starting a show.
Last week you may remember that I stated that podcast listeners has increased by 75% since 2013 – if you missed that episode, take a listen to it after this show.
By now we all know that podcasts have become mainstream media, yes, according to data from YouGov Profiles, the majority of Americans now listen to podcasts, with 14% listening once or more a day and another 14% listening every week. While it’s true that 47% of Americans do not listen to podcasts, this is down from 55% in January of 2020.1 And data from the YouGov Media Outlook Report indicates that podcast listening will continue to grow, with 14% of Americans saying they’ll listen to more podcasts in the coming year.
Podcast listening which was once popular among the younger generations 27% of those aged 18-34 listening at least once a day and another 26% listening once or several times a week. This group is followed by those 35-49, 45% of whom listen to podcasts once a week or more. Listenership drops off among older age groups with half (50%) of 50-64-year-olds and 62% of those older than 65 saying they do not listen to podcasts at all which I find hard to believe – HEY BOOMERS ARE YOU LISTENING TO ME?
Unlike other media like TV or movies, listening to podcasts leaves consumers’ hands and eyes free, meaning that shows are often enjoyed while engaged in some other activity.
According to these statistics: About half of Americans (49%) who listen to podcasts do so while doing household chores, the most popular podcast-listening situation. Commuting to work, another activity that requires eyes and not quite all of one’s attention, is second at 42%. This is followed by working out and cooking/baking, both at 29%.
While many situations are equally appealing to different genders, there are a few with significant differences. Women are more likely to listen to podcasts while doing household chores (55% vs 43% of men) and while cooking/baking (35% vs 22%). Men are more likely to listen to podcasts while working out or doing sport (32% vs 26%).
Age also makes a difference. Of podcast listeners, about half of those in the 18-34 and 35-49 age groups (47%) listen to podcasts while commuting compared to 24% of those aged 50-64 and 20% of those 65+. On the other hand, 27% of podcast listeners above the age of 65 listen before going to sleep compared to 19% of those aged 18-49.
So today’s question is: What are you doing while listening to podcasts? Leave a comment.