6 Reasons Why Your Business Should Be Blogging


As an award-winning blogger I am naturally going to be biased, but having a personal lifestyle blog is definitely different than having a business blog, however, the results are the same.  

 

The Delaware Blogger

 

Blogging has opened up a whole new world for me, it has created a brand (#DelawareBlogger) that simply posting on various social media platforms could never have achieved.

 

 

Every business is a brand and if you listened to yesterday’s Podcast then you would understand why Travis and I agreed that adding a blog to your social media marketing campaign is definitely a wise choice.  

 

Connecting on an H2H level or “human to human” has become more important than B2B or B2C when it comes to successful marketing online in today’s IoT world.

The following are just 6 reasons why every business should have a blog.

 

Target Potential Clients

When you are consistently writing about your industry and the general services that you provide, you will attract more of your target audience.  You are getting your name out and in front of more potential clients who may need or consider buying your products and or services in numbers far greater than just posting on Facebook.

2. Boost Your Website Traffic

Most business blogs are separate from the website, it’s either on a separate page or a different site entirely. Having this secondary location helps you to target new visitors and moves the traffic to your products and services through in-content linking.

3. Establish Yourself as an Industry Expert

Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers. Over time, you can become known as a go-to resource that provides consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own businesses.

4. Develop a Community

One of the best parts of a successful business blog is the communication and sharing that takes place with your reader’s comments. When you actively respond to comments on your blog it helps to create a community where you can learn more about your audience and what their needs may be.

5. Create Valuable Person-to-Person Connections

A business blog doesn’t have to be all business, all the time and it shouldn’t be. Avoid having a boring business blog by including some of your personality and personal brand, going off topic occasionally and using humor and fun. Not only does this give your blog a little individuality, but it can also make you more relatable and approachable by your readers.

 

6. Improve your SEO

Brands that create consistent content stay fresh and relevant and rank higher in organic searches which improve your SEO.  Engaging with customers who share and click on your posts move up in the search rankings.  If you’re providing quality content, your readers will want others to know so make sure to create unique content, provide answers for visitors, and then share your blogs wherever you can.

 

If you live in Delaware and you want to learn how to start a blog or improve on one that you currently have, head over and sign up for this Build a Blog Workshop.  

 

I will be conducting a workshop at Delaware Technical Community College starting in September and this 3 part, 3-hour series will teach you how to start a blog; how to use social media to build traffic; and how to monetize your blog.

 

Let’s Chat:  Do you enjoy reading business blogs?

 

 

 

 

DISCLOSURE STATEMENT
The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely insane in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.

Do You Wear a Hat or Not When It’s Hot?

should you wear a hat in the summer sun


July in Delaware is always blazing hot so it’s important to cover your head especially if you are going to be out in the sun for an extended period of time.  Normally, I am not so I forgo the hat, however, a few weeks ago I really needed it.

 

cover your head from the sun

 

 

This is just a little cheapie sun hat that I picked up a few years ago from Burlington Coat Factory before a vacation to the Dominican Republic.  It had a chin strap which unless I wanted to look like a goofy cowboy, I chose not to keep it attached.

 

sun hat from Walmat

 

The summer is far from over, as a matter of fact, the official end of the summer isn’t until September, so make sure to stay safe in this heat by following a few of these summer sun safety tips from the American Cancer Society.

 

  • Cover up: When you are out in the sun, wear clothing and a wide-brimmed hat to protect as much skin as possible. Protect your eyes with sunglasses that block at least 99% of UV light.

 

  • Use a broad-spectrum sunscreen with an SPF of 30 or higher: Reapply at least every 2 hours, as well as after swimming or sweating.

 

  • Seek shade: Limit your direct exposure to the sun, especially between 10 a.m. and 4 p.m., when UV rays are strongest.

 

  • Avoid tanning beds and sunlamps: Both can cause serious long-term skin damage and contribute to skin cancer.
  • Choose a sunscreen with “broad-spectrum” protection. Sunscreens with this label protect against both UVA and UVB rays. All sunscreen products protect against UVB rays, which are the main cause of sunburn. But UVA rays also contribute to skin cancer and premature aging. Only products that pass a test can be labeled “broad spectrum.” Products that aren’t broad spectrum must carry a warning that they only protect against sunburn, not skin cancer or skin aging.

 

  • Choose a sunscreen with a sun protection factor (SPF) of 30 or higher. The SPF number is the level of protection the sunscreen provides against UVB rays. Higher SPF numbers do mean more protection, but the higher you go, the smaller the difference becomes. SPF 15 sunscreens filter out about 93% of UVB rays, while SPF 30 sunscreens filter out about 97%; SPF 50 sunscreens filter about 98%, and SPF 100 filter about 99%. No sunscreen protects you completely. The FDA requires any sunscreen with an SPF below 15 to carry a warning that it only protects against sunburn, not skin cancer or skin aging.

 

  • “Water resistant” does not mean “waterproof.” No sunscreens are waterproof or “sweatproof,” and manufacturers are not allowed to claim that they are. If a product’s front label makes claims of being water resistant, it must specify whether it lasts for 40 minutes or 80 minutes while swimming or sweating. For best results, reapply sunscreen at least every 2 hours and even more often if you are swimming or sweating. Sunscreen usually rubs off when you towel yourself dry so you will need to put more on.

 

Let’s Chat: Do you wear a hat when it’s hot or not?

 

summer sun has harmful rays wearing a hat in the summer for protection

 

DISCLOSURE STATEMENT
The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.

Family Dinner & the $200 Friday Night Fiasco

Ali Baba Middle Eastern Restaurant in Newark DE

 

Our family’s schedule has been so sporadic this summer with both Tayair and Malik working different shifts and me conducting workshops in the evening that we haven’t spent a lot of time together.  

Tayair works part time at Home Depot in Middletown with a schedule that changes weekly and Malik works the overnight shift at Amazon, Sunday through Thursday.  

 

Ali Baba Middle Eastern Restaurant in Newark DE

However, it’s very important for us to spend some time together before Malik returns to Bowie State University next month.  We finally found a date that worked for all us so we headed into Newark, onto the campus of the University of Delaware to have dinner at Ali Baba which is our favorite Middle Eastern cuisine restaurant.

 

Ali Baba Restaurant and Hooka Bar

The atmosphere and wait staff are great and the food is amazingly good!  Malik and I ordered individual appetizers, he chose the Sambosa, which is a mixture of potatoes, peas, carrots, curry spice, stuffed in dough and is deep-fried.

 

Sambosa appetizer

 

I ordered the Stuffed Grape Leaves which are stuffed with rice, onion, tomato, parsley, and spices and I also ordered a glass of Sangria.

 

Stuffed Grape Leaves at Ali Baba

Sangria

 

Hubby and Tayair both ordered the Samke Harra which is a flaky fresh salmon fillet, baked with tahini, garlic, cumin, onion, pine nuts, lemon juice, and parsley, served with a side of Middle Eastern rice.

 

Flaky Salmon

 

Unfortunately, hubby’s salmon wasn’t cooked thoroughly so he had to send it back to the kitchen and they placed it in a take home container.   Malik ordered the Shrimp Kabobs, which were grilled shrimp with vegetables, served on a bed of Middle Eastern rice.

 

shrimp kabobs

I ordered the special, which was the spicy lamb dish and it was awesome.  I can’t remember the actual name of it but the waiter called it a “Happy Meal” and yes, it did make me happy!

 

 

Needless to say, we had a great family dinner and it would have been a perfect night except upon returning to the parking lot we saw a tow truck removing a car and then realized ours wasn’t there either!

 

Ewing Towing company in Newark

Yes, we had been towed too!  We had parked down the street in a very empty Burger King parking lot, far away from the entry.  However, I assume the racket that they are running is to call Ewing Towing every 20 minutes to remove cars that had been there longer, oh and by the way, there just happen to be Lyft driver sitting in the lot – can you say, SCAM!!!!  

 

towing company scam

 

Our $100 dinner turned into $200.00 because the towing fee was $95.00 plus a $1.95 transaction fee for using a credit card…as if people walk around with an extra $100 cash in their pockets.  What really pissed me off was the fact that it’s summer and there are no classes in session on campus and there were only 4 cars parked at Burger King.  

 

The Town of Newark will never have to worry about us spending our money there ever again because we will not be returning even if the food at Ali Baba is amazing!!!!  And to top it off, the leftover salmon that my hubby had packaged was forgotten and he left in the Lyft driver’s car!

 

inside Ali Baba in Newark

We will miss you, Ali Baba!

 

chandelier in Ali Baba

 

Let’s Chat:  Have you ever had your vehicle towed while dining with family or friends?

DISCLAIMER
The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely insane in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.

Seniors are Social Media Savvy

seniors and their family are online

I have been writing about Seniors and Social Media since 2015, and I wanted to repost this article from Blogging with Blake with a few updates as seniors are still very social, we now have a “Twitterer in Chief”!

Seniors were often an overlooked segment of the population when it came to Social Media, do you remember those kooky commercials with the couple is staring into a webcam trying to make sense of it all or perhaps they feel that their brains can’t handle new technology.

kooky seniors

Well in just a few short years, not only have seniors embraced new technology, but they are beginning to master it like nobody’s business.

Around a third of seniors report using social media

As most of us embrace and look forward to the next application to master, seniors are catching up with and enjoying the ride.

As a boomer who blogs I get excited when asked advice from a millennial blogger, and it makes me laugh when they say, “hey my mom would love that”.   My sons are 21 and 25, and I can teach them a thing or two as well.

Check out this interview on WHYY  where I stated that, “social media is the end-all be-all of innovation, which keeps our minds active” and I truly believe that.

Years ago, if seniors played card games, read books, crocheted or knitted it was considered therapeutic in keeping their minds sharp. Now blogging, smartphones and social media is what keeps their minds sharp.

My husband’s aunt who is 85 loves her Apple Watch and enjoys Facetime conversations with him on her iPad…as long as her hair is done!

Alda's Apple Watch

 

Just imagine if we were able to live stream video from a mobile device 20 years ago…there would be no need to save baby teeth in little plastic bags or strands of hair in boxes. We would have just flipped out our smartphone to Livestream, Periscope or sent an Instagram video to our family and friends or simply wrote a blog post with all the latest happenings.

 

 

HelpingOlderLovedOnesGetTechSavvy

Seniors are Social and for far more than just connecting with the kids and grands watching them grow or seeing them throw out their first pitch. They are sharing selfies, watching news reports and videos; gaming, reading, researching and completing contests. Live streaming entertainment, searching for new sources of health and financial advice, information and publications are easily accessible to seniors and are taking full advantage of it.

Assisted Living communities are also using social media to stay connected, and not only with their 50+ residents, but also with the children of these residents. Keeping them informed of activities as well as targeted marketing for those who may be considering homes for themselves or their parents.

 

AARP the #1 nonprofit organization that provides numerous benefits to its members 50+ and older also understands that being social is the best way to connect with their targeted audience. With over 40 million members, AARP is using Social Media to connect with their members and have more than 1 million likes on Facebook and over 62,000 Twitter followers alone.

seniors_using_the_internet

Brands recognize the importance of engaging with seniors because they are becoming more social media savvy than any senior generation before.

Let’s Chat:  Are you or a loved one a Social Savvy Senior?

Disclaimer:
The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely insane in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.

 

Microchips and Kids

Today a NY Times article entitled, Microchip Implants for Employees? reminded me of a post that I wrote on my other blog DeDivahDeals, back in 2015, Would You Chip Your Kid?

 REPOSTED FROM DeDivahDeals

Hello Lisa”

Oh hey girl…what’s up?”

Did Natalie go to CLSC today?”

No, she didn’t have classes today…why…what’s up?”

Tayair…he left the house this morning at 7:00 am and it’s almost 10 pm. He’s not answering his phone nor responding to his text messages. His father left to check the parking lot at his job….”

My mind was racing a mile per minute and the only thoughts in my head were negative which directed me to this question…

Would you chip your kid?

Granted, my son is no longer a kid, he’s 23 years old, but he’s also intellectually disabled, but even if he wasn’t – I still would have been beside myself the night he didn’t come home after being out all day without a call or response to a text message.

Thankfully, the story ended well but it started me thinking, would I have chipped him when he was a kid? I remember BC, Before Children, I often thought negatively about parents who put backpack leashes on their kids, but once I had mine it only took losing Malik for 3 minutes to understand why they did.  

backpack leash

 

One minute he was standing beside me and the next minute he was gone…he had followed a waitress into the kitchen as we walked to our table in a very large restaurant.

Needless to say, I swallowed my heart that day and almost ran out to buy a backpack leash before traveling to Disney World but instead chose to keep him strapped in an umbrella stroller.

When the boys entered high school and started driving they each had a cell phone so I signed up for the ‘Family Locator”.  Having this phone app with Verizon provided us with a sense of security.  I could set the alerts to text me when they arrived at school and also when returned home in the afternoon.

verizon-family-locator

I could track their phones when they were driving to the mall or to after school activities. Unfortunately, Malik learned how to deactivate the app on his phone and when they upgraded to the iPhone I lost the capability to track them. #TeamAndroid

However, with so much going on at college campuses, I sometimes wished that they each had an implanted tracking device so that I could just check in now and then to make sure they were where they were supposed to be.

I know in my heart that this technology would have been helpful to the parents of missing kids. Pet parents who chip their pets are happy when they find a lost or missing pup thanks to a tracking chip.

I truly think that it is definitely something worth considering especially when it comes to the safety of our kids or adults with disabilities.

I understand that there are security and safety measures to take into consideration, as well as plenty of pros and cons on this issue, but once again my question to you is “would you chip your kid?”

Let’s Chat: Now that employers are looking to chip their employees, would you be willing to have a chip implanted in your child?

 

 

 Sign Up Today!

DISCLOSURE STATEMENT
The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.
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