Lego Launched New Social Media Platform for the Little Ones

A few weeks ago, while driving home I listened to a news report about Lego launching a new social media website for kids under 13. At first, I was a bit taken aback as I honestly don’t think that anyone under the age of 13 should have an account on social media and I even talked about it on my Podcast last Sunday.

The worse thing a parent should have to be concerned with when it comes to Legos are stepping on one barefoot. The pain…ah man…hurts like heck and even though it has been many years since my sons were young and played with Legos, the pain of stepping on one has never left my memory.

I have since read more about this social media platform and decided to share it with you and ask for your opinion.

According to the CNN Website, “Lego’s new social network for kids lays the building blocks to prevent bullying. The company launched on Tuesday a free iOS and Android app called Lego Life. The social platform children under the age of 13 share photos of their Lego creations, watch animated videos and participate in building challenges.

“One of its core purposes is to put their iPhone down and go do something else,”

I can understand and appreciate the concept of this being a part of an anti-bullying campaign, and I like the idea that parents must confirm their kids’ accounts via email as well as having a Lego Life moderator approve each post. However, what I can’t understand is how does this mobile only app get kids to put down their iPhone and go do something else?

Lucy….you got some splaining to do!

I don’t know about you, but if my sons were young I would rather spend the day playing with Legos with them on the floor or at an actual FREE LEGO event like the one taking place on Saturday in Wilmington.