Setting up your blog for success starts with social sharing, so in this podcast episode #8 I am discussing How to Drive Traffic to Your Blog with Facebook
I still remember the days when I was on the road for 3 hours per day, commuting back and forth to work and there was always a traffic jam in the evening causing delays and backups. I often wondered what it would be like to have that much traffic on my blog or hitting my other social media platforms on a daily basis.
Social media networking allows you to reach more people because it’s social, it provides a bigger audience and hopefully drives more traffic to your blog but until people know which road to take you are not likely to get a lot of traffic.
Social Media networking makes it easier to connect with people, it reaches more people through a chain reaction. An increase in traffic will generate leads and attract you to advertisers. There are unique ways in which to reach people depending on the social media platform. In this post I will be covering Facebook.
You may recall from the first Blog Your Way To a Business Profit podcast episode (if not, subscribe and check it out) I stated that after naming your blog and purchasing the domain name that you should also create a Facebook Business page, Twitter and Instagram account using the same domain name if possible. The number one reason for creating a Facebook Business Page for your blog is because not only do you have the ability to check your stats – knowing when your fans are most active on your site, but you can avoid having others flood your timeline with information that may not be relevant to your brand.
For instance, and this is no offence to the posting of wedding pics, anniversaries, parties and proms, but those posts belong on your personal page not your business page and your blog is your business brand so the posts should be related solely to promotion of your blog.
If you want to learn how to create a business page, please send me an email and I will send instructions or you can just Google, “how to create a page” on Facebook. Remember, in order to create a business page you must have a personal Facebook page so if you prefer not to, you won’t be able to do so.
You can however, create a personal page and set the security and privacy settings so high that no one can friend you or even see what you have posted. Believe it or not, I’ve had business clients that did not have a personal page, yet wanted a business page…but that’s a different story for a different day.
Anywho, it’s very important to use this FREE social media platform to drive traffic to your blog or to your website so that you can be found online and you want others to share your content. In addition to sending out emails and newsletters you should also use Facebook and the other social media platforms to share your content which will give you more online exposure and increase your SEO or Search Engine Optimization.
Once you have set up your blog on the WordPress platform and have created your About Me and Contact pages and have at least 5 posts in drafts which we talked about, it’s time to publish the first post which may be scary at first, but remember you got this!
You will then need to promote the post otherwise there will be Crickets and trust and believe, your family and friends as much as you love them, will be least supportive when it comes to sharing your content; so use social media, emails, newsletters, flyers, and even screaming from the rooftop as they all will help you get noticed and will set you up for success.
To hear more tips on how to use Facebook to drive traffic to your blog, check out Episode #8 of Blog Your Way to a Business Profit podcast then leave any comments as to how you are using Facebook to drive traffic to your blog.