Social Media Content to Keep Your Fans Engaged

Social Media Marketing burst onto the scene faster than most businesses knew how to handle it. It was such a new way in which to quickly reach clients that companies found themselves grappling to understand then implement it into their marketing strategies.

What is the social media landscape? How does it work and how much of a game changer will it be for your business? Changes that appear to happen overnight causes many business owners, especially small business owners and entrepreneurs to feel as though they are swimming upstream or are in a tail spin.

One important thing that I want you to remember; when your fans and followers engage on social media networking sites, they are there to socialize, not be sold to. You want to engage with them in an H2H (human to human) manner so that they when they visit your blog, website or brick and mortar store, they already know you, trust you and like you, therefore, are more likely to make a purchase from you.

Posting interesting content from a wide variety of categories assures that you’ll actively engage with your current fans in an H2H manner while attracting new ones.

Social Media Content Categories to Keep Your Fans Engaged

Entertainment
Inspiration
Education
Conversation
Connection
Promotion

You want to post a variety of social media content from these categories. Mix and match to determine what appeals to your target market audience.

Use your Insights data to determine your most popular posts. If you have little to no data, check the popular content from the accounts that your most ideal customers follow.

Entertainment Post Ideas

People love to enjoy and have fun on social media platforms. Entertain your followers and fans with fun content. Content that is funny is highly shareable and is often so popular that it can transform a “company” into “cool people just like me”.

News articles are always #1 when it comes to content to keep your fans engaged. It is best to share breaking news stories as soon as it happens but put your own unique spin on it by adding a comment or ask a question.

National Day Holidays are also fun and there at least one for every day in the year. An added bonus is that current holidays also trend quickly and you’ll see holiday hashtags trending on Twitter to share.

Entertaining Content:

Funny videos
Gifs
Memes
Jokes
Throwback / Nostalgia
Contests & Giveaways
Puzzles
Comics

Tip: Keep your market in mind.

Content which has been created or curated to entertain might not be directly related to your product or service, however, in order for it to be effective, it needs to appeal to your target market audience.

Inspiration Post Ideas

Inspirational quotes are always popular. Inspiration can be more than words, it can also include pictures. Testimonials and success stories from your clients is also great content to keep your fans engaged, these posts can be be inspirational as well as promotional.

Inspirational Content:

Quotes
Trivia / Amazing Facts
Awesome Images
Personal stories of success

Educational Post Ideas

These ideas are especially helpful for consultants, coaches and instructors.

Share your expertise with educational content and words of wisdom. Share content that showcase your products, services and smart ideas.

Educational Content:

Links to your blog posts, Ezines and articles
Tips and Tricks
Hacks and How-To’s
Industry Research
Free Resources (case studies and guides)
FAQ answers
Live Videos

@2018 Blog Planner @ABlakeEnterprises.CoM

Conversational Post Ideas

It doesn’t matter what content you post or which category you should also try to be conversational. Followers respond best when you not only talk to them, but listen to them as well.

Don’t just post a graphic or a quote, share your opinion and ask your followers for theirs.

Have you tried this?
Do you have any tips to share.
Which tip works well for you?

Conversational Content:

Questions
Polls
Fill in the blanks
Ask for advice
“Caption this: photo

little-boy-laughing-outside

”Caption This” Pic

Connection Post Ideas

Remember, “people buy from people!” The whole purpose of connecting on social media is connecting with real people in an H2H manner. Similar to conversation, connection is infusing your personality into your images, quotes, articles or captions.

Employee advocacy and featuring others in your niche is also a great way to connect one-on-one.

Connection Content:

Behind the Scenes photos
Product Previews exclusives
Photos of your personal life (not too personal)
Stories
Nostalgia
Shoutouts to clients and customers at events
Event photos and videos
Fans photos and videos
Sharing causes and community events
CTA – ask for opinions, comments, and feedback

Promotional Post Ideas

Yes, social media is where people go to socialize and not to be sold to, however, you should promote your business on social media. Remember to use the 80/20 rule and always think of your clients and potential clients first.

You can promote free webinars, Podcasts or opt-in freebies as well as discounts, new products and services. Reviews and customer testimonials should also be shared.

Promotional Content: