Caregivers, Cancer & KaleidoscopeDE Conference

4 years ago, we lost my mother-in-law Adelaide Elizabeth Blake who succumbed to colon cancer on August 31, 2013.

 

 

Hubby was a caregiver to her for about a year before she passed and I saw the toll that it took on him.  Caregiving can be both rewarding and challenging but most importantly, caregivers should remember to take care of themselves while providing care for the person with cancer.

9 times out of 10, caregivers are often family members or friends who provide important physical, practical, and emotional support to a person with cancer. Caregivers may have a range of responsibilities on a daily or as-needed basis. Below are just a few of the responsibilities caregivers may take on:

 

  • Providing support and encouragement

  • Giving medications;

  • Helping manage symptoms and side effects

  • Coordinating medical appointments

  • Providing a ride to appointments

  • Assisting with meals

  • Helping with household chores

  • Handling insurance and billing issues

 

Many caregivers live in the home of a cancer patient others care from a distance which was the case with my husband as he shared duties with Adelaide’s sister Alda who moved up from Maryland.  

 

Fortunately, there are now programs in which caregivers can be provided financial assistance when caring for a loved one which helps tremendously. Thanks to innovations in Medicaid and the Department of Veterans Affairs, older adults and people with disabilities are designing their own in-home care programs and hiring family members (and, in rare cases, spouses).

 

There’s still a long way to go to meet the needs of all families but for more information, check out the AARP.org website.  

 

On Sunday’s Podcast, I interviewed Nicolle Surratte, founder of the KaleidoscopeDE Cancer Conference and Dr. Dee Grace, who works tirelessly on conquering and preventing cancer using a holistic approach.  We talked about how stress can have a major impact on the caregivers and also how it plays a role in the diagnosis and treatment of cancer patients.  

 

Click the link to hear the entire Podcast.

 

 

DISCLAIMER
The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely insane in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.

 

Movies That Caused You Fear or Tears

movies that caused fear or tears

Drive In Theatres in the United States

Summer is the prime season for movie goers and on average, Americans spend more than $450 dollars per year watching movies in the theatre or in Drive-In Theatres where there are still 338 left in America. 

 


Whether you are an avid “I have to go to the movies every weekend”, or are like me , heading to the theatre only once or twice per year there is always one or two movies that you will always remember. 

 

There are one or two movies that provoke strong emotions whether it was Fear or Tears or side-splitting hilarity.  So today’s Wayback Wednesday question is, what was the movie that caused you fear and what movie caused you tears? 


For me, The Exorcist was the FEAR and Imitation of Life was the TEARS.  I wasn’t old enough to see The Exorcist but my older cousin snuck me into the theatre and when I got home, I threw the book into the incinerator, jumped into bed with my grandmother and covered my head for the entire night. 

I have never seen a horror movie since then that had caused me that much fear.

 

The Exorcist movie

The worse part of the movie for me was watching her head spin and her spewing green goo.  However, by today’s standards that might not seem spooky but to a 12 year old in 1973, watching a teenage girl possessed by a demon and two priests unable to save her was scary!

 

Imitation of Life Movie Poster

 

On the other end of the spectrum was Imitation of Life.   A movie to this day makes me cry especially when Mahalia Jackson starts singing at the funeral – tears flow just thinking about it.

 

This movie was released in 1959, and my grandmother had us watch it every time it came on, this classic movie is about a struggling widow and her daughter who take in a black housekeeper and her light-skinned daughter who wants to pass for being white.

Not that I ever could pass for or even wanted to be white, I understood the struggle my grandmother must have faced because she was a dark-skinned women raising two light-skinned granddaughters. 

 

Pinky is also another movie based upon the same premise that cause the tears to flow.

 

Let’s Chat: Which movies caused you fear and which movies made you cry and why?

 

DISCLAIMER
The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely insane in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.

Social Media Marketing For Small Business

Using social media for marketing can enable a small business to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.  

However, “the goal of social media marketing isn’t to be good at social media; the goal is to be good at business because of social media.”

What is Social Media Marketing?

Social media marketing, or SMM, is marketing using various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

Social Media Marketing Starts With a Plan

Create a social media marketing plan and brainstorm about your goals:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Social Media Marketing: What Are Your Goals?

Social media marketing can help with these goals in many ways such as:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

Marketing with Social Media

Here are some social media marketing tips to keep you on the right track across all your social media campaigns.

  • Planning – Keyword research and brainstorm content ideas that will interest your target audience.

 

  • Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Let your customers wear the crown, provide valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.

 

  • Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.

 

  • Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.    
  • Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. Linking to outside sources improves trust and reliability, and you may even get some links in return.

 

  • Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!

 

  • Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned.  Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.

 

Know Your Social Media Platforms

Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.

Facebook

Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.

Google+

Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+, you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allows you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.

You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you’re a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you’re feeling adventurous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen to your fan’s feedback and input, truly putting the social back into social media.

Pinterest

Pinterest’s image based platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.  Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.

Twitter

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.

Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible.  Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible

LinkedIn

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations make your business appear more credible and reliable for new customers. Also, browse the Questions section of LinkedIn; providing answers help you get established and earns trust.

YouTube

YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality, those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t underestimate the power of video content!

Location-Based Social Media Tools

Social media platforms like Yelp, Swarm, FourSquare, and Level Up are great for brick and mortar businesses looking to implement marketing social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand so they will have access to providing reviews which could hurt or significantly aid your users.

Reddit

Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overly sales-focused content and your business could get berated by this extremely tech-savvy community.

If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic.

Using social media in marketing does more than improving site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences.   Social media is important because your brand doesn’t really exist online if you’re not represented across most if not all social media channels – plus it’s fun!

 

DISCLOSURE STATEMENT
The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely nuts in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.

Mud Mask & Moscato – Friday’s Daycation

Whew, the youngest one is back in college, now it’s time to sit back, relax and enjoy the extra money that I’ll have in the food budget!  Don’t get me wrong, last week my heart felt the pain of the moms posting about sending their kids off to college for the first time…I remember those days as it was just a few short years ago that I too was going through the same thing.  

 

Now, hubby and I do a rolling stop, we load our son and his stuff into a rented mini van, drive him to Bowie State University in Maryland, unload his stuff, push him and his things out then hit the road before the beach traffic gets too bad and we head back home to Delaware.

 

There are no more long, lingering lunches at the local Chipotle, ending with crocodile tears and nose blowing. Nope, we just rock and roll and I can’t wait to get home to clean his room, strip the sheets then spend the next few hours on “Daycation”.

 

facials

 

 

This year, my Daycation consisted of a Mud Mask to clean out the pores after a long summer of grilled foods and summer sun while sitting poolside.  Do you remember this YouTube Video, where I talked about purchasing two boxes of Global Beauty Care Wash-Off Mask at the Christmas Tree Shops?

 

By the way, this is not a sponsored post, therefore, whether or not you make a purchase, I’ll get no credit.

 

After removing my makeup and wrapping my hair, I applied a generous amount of the wash off mask over my entire face and neck making sure to avoid my eyes and lips.  I loved that unlike other masks, this one didn’t harden making it difficult to speak let alone take a sip of my Moscato!

 

daycation pampering

 

 

cleaning out the pores

While waiting for it to dry, I relaxed with a copy of the Delaware Today Magazine, of which I am featured on page 46 as one of the 33 Most Intriguing People and read for 15 minutes.

 

The Delaware Blogger in Delaware Today Magazine

 

Thanks to an alarm reminder from Alexa after the 15 minutes I gently rinsed off the mask with water, patting my face dry with a soft towel.  Finished my glass of Liberty Creek Pink Moscato, poured another then drifted off for a short nap.

 

how to pamper yourself

 

Welcome to the weekend!

 

Daycation ideas

Let’s Chat:  How would you spend a Daycation?

 

DISCLAIMER
The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely insane in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.

Random Acts Of Kindness

There is so much angst and anxiety in today’s world that I truly believe that if we all took a little time each day or even once a week to perform a random act of kindness that it would make the world a much better place.

 

These acts don’t have to be over the top gestures or even expensive because oftentimes just greeting someone in peace and respect is more than enough.   For example, last weekend hubby and I drove down to the local Goodwill to make a donation.

 

Goodwill VIP Tshirt

 

From the looks on the faces of the two young men, who obviously had been working hard in the heat, it seemed as though they just needed someone to make them smile. 

Of course me, a card carrying Goodwill VIP member and regular donor I know their employees are always busy in the back and on the floor so I always greet them with respect and ask how their day is going. 

 

Hubby too greeted them with respect as they should be, and the smiles on their faces made them forget about the heat temporarily and probably some of the disrespect that they are often subjected to. 

Check out this infographic that Diver Chevrolet sent me to share then leave a comment as to what little random acts of kindness will you be doing this week.

Random Acts of Kindness

DISCLAIMER
The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.
Feel free to challenge me, disagree with me, or tell me I’m completely insane in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.

 

 

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