LinkedIn is one of the most popular social networking sites, particularly for business people and career-oriented people. It’s also a great place to build relationships, share your content and expertise, and drive traffic to your blog. Following are 9 tips to increase blog traffic using LinkedIn.
1. Create a Relevant Profile to Meet Your Goals
Your LinkedIn profile should not read like a chronological resume. Your LinkedIn profile is the place where you can provide your strengths and present the most relevant information to help you reach your online goals first.
If your goal for using LinkedIn is to increase traffic to your blog and establish yourself as an authoritative source for the type of information you publish on your blog, then make sure those are the kinds of credentials and experience that are presented first on your LinkedIn profile using keywords for those searching.
2. Find People to Connect With
Using keywords, search for people you know and send them a connection request via LinkedIn. The more connections you have in your LinkedIn profile, the more people can see your LinkedIn status updates, make additional connection introductions for you, and so on.
You can connect to people if you work, or have worked with at the same company, attended the same school, or if you know their email addresses. Even if you don’t know someone, you can connect with them through LinkedIn by requesting an introduction from one of your existing connections who is directly connected to that person.
Tip: When in a meeting or at a conference open the LinkedIn app on your Smartphone to search for connections nearby.
3. Give and Request Recommendations
One of the best parts about LinkedIn is the Recommendations feature where you can write recommendations for the people you’re connected to, and you can send requests asking them to write recommendations about you.
Recommendations are published with your LinkedIn profile and act as endorsements of your work, abilities, and they are a great way to establish your authority in your field or area of expertise. If those recommendations are related to your blog content or topic, then they can help build your reputation and drive traffic to your blog.
4. Join Groups or Start Your Own
LinkedIn Groups are very active. Search existing groups and join those that are related to your blog and have audiences who would be likely to be interested in your blog content. Then join the conversation going on in that group and build relationships with other members. If there is not a group that fits your niche already on LinkedIn, start one!
5. Be Active
Once you create your LinkedIn profile, don’t forget about it. In order for LinkedIn to be an effective tool to increase traffic to your blog, you need to actively participate by joining group discussions, answering questions, making recommendations, and so on. You also need to make sure your status is frequently updated. Be sure to take the time to link your blog feed to your LinkedIn status, which is easy to do from your LinkedIn account.
6. Share Your Best Blog Content Links
Make sure you spend time sharing links to your best, most helpful and useful blog content. This is particularly important to do in the groups related to your blog’s topic. Don’t inundate groups with your content links, but do demonstrate that you can truly add value to the conversation by sharing your amazing blog content.
7. Share Your LinkedIn Profile Link
Make sure you promote your LinkedIn profile in an effort to boost your connections. Include the link in your blog’s sidebar, your email signature, and anywhere else you can.
8. Acknowledge Other LinkedIn Members
Join the conversation, send LinkedIn direct messages, respond, post comments, and so on. In other words, don’t just spend time updating your own status and sharing your own content. Instead, spend a significant amount of your time talking with other members and helping to promote their content, too.
9. Use the LinkedIn Articles Features
Submit the url link for your blog updates into both your own LinkedIn profile and as an article. Also, sign up for automated email status updates to see what your connections are doing on LinkedIn each day. This can make it quick and easy to join relevant conversations and continually build relationships, which can indirectly lead to increased blog traffic.
Are you on LinkedIn? If so, you can connect with me @www.linkedin.com/in/antionetteblake