Disclosure: Today’s Guest Post was written by Donna Maurer, [email protected]
Blogging doesn’t seem like a valid method of building a business as it used to be today. Many small and big companies don’t see the value in having a blog online to promote their products and services. However, blogging is an integral part of your marketing strategy, and something businesses shouldn’t ignore.
Today’s more digitally focused society lends itself to easy online methods, and people think blogging has fallen by the wayside. But, blogging needs to be an essential practice for any business. Here are several reasons why blogging is still relevant today and how it can increase sales and give your business more solid growth.
Blogging Develops Strong Relationships
When you blog, you have numerous topics and avenues to choose from to write and engage your readers. Whatever you write about, as long as it’s relevant to the business, allows your potential consumers to get more of an “inside look” at what you do. It helps to establish and deepens the connection you have since prospects will get to know your business services product.
Blogs can help you create trust and loyalty. You can inform them of updates and changes or answer questions that you’ve received about your products/services. Customers like to find information and research before buying things, and a blog is a great resource. And, the blog is more searchable for them to see what they are looking for on your website.
Blogging Helps to Drive More Traffic
Blogging is utilized to create relevant and engaging content for your target audience. The more you post blogs with quality and value, the more people will interact with your website, which directly helps your audience grow, building your traffic.
You may have to invest in outside services to help with optimized online marketing campaigns. They can streamline your marketing strategy and aid in creating good content across your channels, including your blog.
Blogging Builds Engagement That Generates Leads
A significant aspect of many blogs is the Call-To-Action (CTA) portion. You can effectively generate more leads with a blog presenting the opportunity to your readers, providing them with free things like a template or trial of your service. The CTA trades their information so that you can help build a solid customer base.
Blogging Increases Your SEO
Blogging helps to boost your Search Engine Optimization (SEO), positioning your website as more relevant to attract potential customers. Blog posts that utilize a variety of SEO tactics will provide more opportunities to rank in search engines. The more that consumers are looking for what you have to offer, they will consistently see your webpage pop up when your SEO positions you high in the search bar. Keywords are a primary function search engines will use to help increase the results so people can easily find your site.
It’s good practice to keep your blog updated regularly. The quality of your content is important to help bring about various topics that are relevant and will help make you more visible when being searched online.
Blogging Helps Position Your Business
Your position in your industry is crucial to your business’s reputation. When consumers look at what you offer, they have certain expectations of what they hope to see and learn about your products and services. A mature blog with excellent value in its posts will position your business as an industry leader.
A good example is using your blog to update your audience on developments, review products, or show where the business is headed. Any valuable information for clients to read demonstrates that you are knowledgeable and forthcoming about your brand.
Blogging Provides Your Brand With Data
Clients and potential customers provide your brand with valuable information about their interactions with your company. If you notice a blog post or two that receives a massive amount of traffic, then you can work to evaluate the topic and help produce more content centered around that area.
Reviews from those who visit your blog are also helpful. Provide a space for comments or questions, or create an email list with your blog so those who visit can sign up. It helps provide those people with updates when you create a new blog post, and you can also send them more relevant and quality content for their return.
Blogging Establishes a Higher Level of Brand Awareness
Branding pertains to having prospects who respond emotionally to your brand. Blogging can help increase that brand awareness by keeping your messaging, colors, language, style, and layouts consistent across your website. You solidify how people understand and relate to your brand. Many businesses repurpose their blog content on social media, creating consistency across multiple platforms.
An excellent example of this is the blog for Pretty Little Thing. The company uses a casual teenage voice across its blog, which attracts its target market directly and helps promote its products. The blog helps drive that particular language and voice, giving people a relatable source and establishing the brand at a high level.
Blogging Drives More Long-Term Achievements
Creating blogs makes it so that they stay on your website for weeks, months, and even years. You may get an initial burst of traffic when it’s first released; however, it can continue to drive people to your website forever, essentially. The search engine allows it to stay searchable when someone is looking for your specific product or service.
It’s an excellent method of building a reputation without investing in target ads immediately. If your company is new or has a limited budget, blogging is the best way to publish good content and create a long-term relationship and reputation with customers.
Pay Attention To Your Blog
If your company doesn’t have a blog or hasn’t incorporated it into your marketing strategy, you should pay attention to your business blog. There are numerous ways beyond the ones here that help bring sales and contribute to your marketing efforts. You should clearly understand your brand’s identity and how your blog will support it.
Blogging isn’t a dying trend for online and e-commerce businesses. It is one of the more appropriate and long-term methods to ensure your clients receive quality content demonstrating your service or product’s value. With more and more transactions and buyers online, your sales can benefit significantly from blogging for your business.
