Social Media and a Blog
Driving Traffic with Twitter
I’ve said it before and I’ll say it again – Social Media allows you to reach more people and a wider audience because it’s social and people go to social media platforms to socialize – duh!
Social Media platforms such as Twitter provide a wider audience and trust me, your blog may show up in Google searches but until people actually know about it, you are not likely to get a lot of traffic.
Social Media makes it easier to connect with people, it reaches more people through a chain reaction. An increase in traffic will generate leads and attract you to advertisers.
There are unique ways in which to reach people depending on the Social Media network. People want to connect, people want to share…it’s the new white picket fence.
Twitter is by far the most popular microblogging website
Connect in real time with people you wish you had in High School. Celebrities and followers in the same niche or interest groups. Twitter is another great way to connect with people and share information. It is the perfect platform for sharing links, articles and establishing yourself as an expert. It’s also a great and easy way for others to share your content, reaching more people.
Twitter is by far the most popular microblogging website and it goes hand in hand with other blogging platforms so make sure to have a presence and be active on it.
Twitter user statistics
There are 330M monthly active users
A total of 1.3 billion accounts have been created
Of those, 44% made an account and left before ever sending a Tweet
Only 550 million people have ever sent a Tweet
500 million people visit the site each month without logging in
As of Q3 2017, 23% of US citizens are monthly active users of Twitter
80% of active users access the site via mobile
707 is the average number of followers
391 million accounts have no followers at all
Katy Perry has the most followers, with over 108m
Journalists make up 24.6% of verified accounts
83% of the world’s leaders are on Twitter
79% of accounts are held outside of the U.S.
Twitter estimates 23m of its active users are actually bots
Twitter marketing statistics
65.8% of US companies with 100+ employees use Twitter for marketing
77% of Twitter users feel more positive about a brand when their Tweet has been replied to
58% of top brands have over 100,00 followers on Twitter
92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day
The average Twitter user follows five businesses
80% of Twitter users have mentioned a brand in a Tweet
54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content)
The last two years have seen a 2.5x increase in customer service conversations on Twitter
Join in on tweetchats – especially those of popular programming